Toyota - Tortoise and the Hare


This campaign is about updating our perspective on mischief, what it means to be a pioneer, to be a leader, a mischief maker today. And of course, how the C-HR is the perfect enabler of mischief. A traditional fabled tale of the "Tortoise and the Hare" takes a twist as our hero asserts himself into the equation unexpectedly by causing a little mischief along the race.