• About IT

We are Interpreters

We are a multicultural agency that understands the intersection of culture, emerging trends, and the interaction between brands and consumers.

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Brand Experience

Community Experience

Awards

  • Horizon Award "Best of Show" - Sprint

    Horizon Award Print Advertising, Asian

    Horizon Award AAAPRA's Highest Recognition Outstanding Creative Excellence

    50th Annual LuLu Awards "Ethnic Advertising” Category – Sprint ‘Monkey King vs. The Giant’

  • KAZN AM-1300 Chinese Radio Best Agency

  • Dragon Seal Award "Merit Award” Southern California Gas Company ‘Small Flame’

    The Premier Print Award Christmas Card

  • Printing Industry of American "The Premier Print Award- Year of the Rabbit Card"

  • Multicultural Excellence Award "Best Asian Campaign" - State Farm Insurance

    JCPenney Suppliers Diversity Development Award “Product and Services Category"

  • JCPenney Suppliers Diversity Development Award “Product and Services Category"

  • Asian American Advertising Federation “Market of the Year” - State Farm Insurance

    JCPenney Suppliers Diversity Development Award “Product and Services Category"

  • Corporate Excellence Award Asia Business League

    Bravo Award Asia America Symphony

    Utility Communicator International Award “Multicultural Advertising" Category – ‘Summer Energy Team’

  • IMCA Best of Show State Farm Insurance

    IFCA Best of Show State Farm Insurance

    Utility Communicator International Award

  • ANA Multicultural Asian Category State Farm, ‘Jake’s Story’

  • Asian American Advertising Federation “Most Popular Ad” Category - Toyota ‘Unexpected Transformation’

    Multicultural Media Expo Best of Show Booth Display

  • ANA Multicultural Excellence Award State Farm, ‘Intersections’ (Asian Indian)

    ANA Multicultural Excellence Award Toyota Highlander

    American Advertising Federation Mosaic Award “Multiethnic Media Usage” Category - State Farm

    American Advertising Federation Mosaic Award “Multiethnic Interactive Media” Category -Toyota Matrix

  • AAF Mosaic Award JCPenney Holiday 'Double Happiness' (Chinese)

    LA ADDY Award JCPenney Back To School (Pan-Asian Youth)

    LA ADDY Award JCPenney Holiday 'Double Happiness' (Chinese)

  • Racie Award in the "Innovation" Category JCPenney, ISA ‘Breakout Performer’/Back-to-School (Pan-Asian Youth)

    3AF Marketer/Client of the Year State Farm Insurance

    3AF Creative Campaign of the Year JCPenney, ISA ‘Breakout Performer’/Back-to-School (Pan-Asian Youth)

    AAF Mosaic Award State Farm, ‘Bollystar’ (Asian Indian)

    AAF Mosaic Award JCPenney, ISA ‘Breakout Performer’ Back-to-School (Pan-Asian Youth)

  • AAF Mosaic Award Winner State Farm, ‘I'm Connected’ Facebook App (Pan-Asian)

    ANA Multicultural Excellence Award Winner Toyota Corolla, Dream Harmonic featuring Hatsune Miku (Chinese/Korean/Vietnamese)

  • ANA Multicultural Excellence Award Nominee AT&T, ‘Away We Happened’ (Asian American Youth)

    ANA Multicultural Excellence Award Nominee Toyota Camry, ‘The One and Only’ (Chinese/Korean/Vietnamese)

    Creative Media Award Winner AT&T, ‘Away We Happened’ (Asian American Youth)

  • Effie Award Winner North America AT&T, ‘Away We Happened’ (Asian American Youth)

    Effie Award Winner North America Toyota Camry, ‘The One and Only’

  • The American Advertising Award Bronze Winner Integrated Advertising Campaign CHASE Chinese Digital Adoption Mastering Campaign

    The American Advertising Award Bronze Winner Regional/National TV Commercial CHASE Chinese Digital Adoption Mastering Campaign

    The American Advertising Award Bronze Winner Internet Commercial TOYOTA Sienna - Endless Family Fun

  • ANA Multicultural Excellence Award Category Winner Asian Category State Farm Insurance- Cricket (Yin & Yang)

    The American Advertising Award Bronze Winner Integrated Advertising Campaign CHASE Mastery Campaign - Handmade Noodles & Isaac Hou

    The American Advertising Award Bronze Winner Television Commercial CHASE Mastery Campaign - Handmade Noodles & Isaac Hou

  • Gold Award (1st Place) Creative Campaign of the Year from Asian American Advertising Federation (3AF) "Soaring Hearts: The Retire and Inspire Financial Strategy" for JP Morgan Chase

    Marketer of the Year from Asian American Advertising Federation (3AF)

  • Bronze Award (3rd Place) Creative Campaign of the Year from Asian American Advertising Federation (3AF) Corolla Hatchback Launch “Greater Than” for Toyota

  • People's Choice for Exhibition of the Year at the Frame Magazine Awards 2020 The Art of Bloom

    Bronze Cube for Spatial Design at the ADC 99th Annual Awards The Art of Bloom

  • Long Beach Chamber of Commerce Entrepreneur of the Year Julia Huang

    Muse Awards - Toyota GR86 Faster Class Campaign Advertising | Online AD (Campaign) - Platinum
    Advertising | Advertising Campaign - Gold
    Video | Animation - Platinum
    Video | Cultural - Platinum
    Video | Automotive - Platinum

An R&D innovation lab that allows the agency to explore all aspects of culture, experiment with emerging technologies, develop creativity through community engagement, form collaborative partnerships, host unique experiences and engage in venture incubation.

Architecture for Dogs

Architecture for Dogs is a new collection of sincere architectural designs developed in collaboration with world-class architects and designers, with the shared mission of bringing a new kind of joy to the relationship between dogs and humans. Conceived by Kenya Hara, Creative Director of MUJI and Co-founded by Imprint Venture Lab, Architecture for Dogs has traveled to Sao Paulo, Chengdu, Tokyo, Miami, Long Beach, Shanghai, Kanazawa.

Art of Bloom

Art of Bloom is an interactive exhibit that gives you the opportunity to connect with nature in an elevated environment through real flowers, light, and AR interactions that blend both the physical and digital. Showers of petals, light, and sound will awaken your senses, and create a meditative space to connect to a deeper state of mind.

Creative Class Collective

The purpose of Creative Class Collective is to facilitate, support, and encourage new and innovative ideas in the realm of arts, music, education, and other creative outlets with the goal to aid in elevating community planning and economic viability. This organization will empower creative and professional growth in individuals through skill development, networking opportunities, seminars, and creative grant funds; promote a creative economy by facilitating events throughout the city that aid in the growth of more advanced flourishing creative cultures and businesses; and strengthen cultural equity by focusing on communities in need. Our goal is to establish a creative movement with a positive civic impact.

IMPRINT LAB

Imprint Lab was founded to investigate global creative culture and foster cross-pollination between business and creative entities. Both Imprint Culture Lab and Imprint Venture Lab strive to foster conversations that become collaborations, ideas that become movements, concepts that become brands. We bring the most interesting people to the podium, the most fascinating audience to the floor, and potential energy to reality.

Make Noise Today

As Asian Americans, we are considered ‘the quiet ones’. When negative media and hate crimes against Asians escalated during the COVID-19 pandemic, we felt it was time to be heard. This initiative was launched in May 2020 in honor of Asian Pacific American Heritage Month, and our powerful voices continue to be loud and strong to take control of our own narrative and combat racism by telling personal stories of our heritage and accomplishments, challenges, grit, inspiration, and culture.

Port City Creative Guild (PCCG)

Port City Creative Guild (PCCG) is a Creative Class Collective initiative – the non-profit arm of the multicultural agency Intertrend. Supported by the JAG Molina Family Foundation Fund, the PCCG mission is to nurture art appreciation, raise awareness of art organizations, and connect artists to communities. To date, Port City Creative Guild has done this through organizing exhibitions that commission original work from local artists, bringing Long Beach museums, galleries, and institutions together in collaboration, and making art accessible for collection.

Long Beach Walls

Long Beach Walls is a week-long, city-wide public art event that will take place in the summer throughout Long Beach and is part of the globally recognized Worldwide Walls series of street art events, which since 2010 has brought murals to public spaces in Honolulu, Seoul, Washington D.C., Taipei, and Tokyo. In the past 4 years, Long Beach Walls has executed murals in over 40 square miles throughout the city, from South Street to Ocean Boulevard, creating a walkable, bikeable public art experience unlike anything else in the country.

Unexpected Connections

Unexpected Connections brings together the highest level creative minds across diverse fields including art, design, technology, business, and food. Intimate conversations will drive new perspectives over a series of one-on-one conversations. These connections will serve as the catalyst for ideas that will propel creative culture to new heights.

Art Renzei

Art Renzei is a multimedia art festival showcasing the natural beauty of Long Beach. This experience ignites artistic curiosity, engages the community, and reinvigorates the Long Beach coastline. Through multimedia and sculptural art, Art Renzei breathes new life into our surroundings. We invite you to go out and see the world differently!

Intertrend Plus extends our core business offerings by supporting activities that foster innovation, partnership, and increased opportunity

Pivot Marketing Group

Established in 2012, Pivot Marketing Group is the sister company of Intertrend with a focus on digital and programmatic advertising. Pivot leverage data and audience insights for informed decision-making and consistently seek business solutions in a world of personalized digital marketing with the right message delivered to the right people at the right time.

Rezonate Media

Rezonate transforms how brands connect to target audiences. We are leaders in OOH advertising thanks to 30+ years of hard work on campaigns driven by data, cultural insights, and community.