Each May, our country celebrates Asian-Pacific American Heritage Month, honoring the history, culture, and contributions of Asian Americans, Native Hawaiians, and Pacific Islanders since 1992.
“Together We Celebrate” is the main theme of this campaign. Each letter is the shape of a human and is supported by each other. Daigo Daikoku, Sr Art Director at Intertrend agency commented, "it is a powerful message that we are supported by another".
This campaign was created in collaboration with the Make Noise Today Project by Alchemymedia. The posters are displayed in Los Angeles, New York, San Francisco, Dallas, and other locations throughout the United States. Daigo adds “I hope that I can make a contribution by sending the message that we can come together and support each other to overcome the diversity issues that we have today. I want to celebrate the diversity.” The posters can be downloaded freely through the website.”