Today marks the end of AAPI Heritage Month, and an event in Long Beach is shining a light on Asian American communities through the voices of 600 high school students from 35 states.
These students submitted writing, visual, and performing arts pieces under the theme "AAPI Joy, Empowerment, and Blueprint for Change."
J-pop group Atarashii Gakko! on soundtracking Toyota’s anime series Grip
10-03-2024News
J-pop and anime fans rejoice. Atarashii Gakko!, the Japanese girl band that recently dazzled audiences at Coachella and made its American TV debut on Jimmy Kimmel Live, is infusing its signature fusion of jazz, J-pop and punk rock into Toyota’s latest project.
The group provides the soundtrack for the second season of Toyota’s original anime series, Grip. As Grip’s second season premieres on October 2, Toyota promises new adventures, introducing a fierce female protagonist named Linh and a soundtrack that complements the series’ empowering themes.
Anime is Revving Up Toyota's Cool Factor Among Young, Diverse Audiences
10-02-2024News
Seven months ago, Toyota unveiled season one of its original anime series Grip. The five-episode series follows male protagonist Jae Kang, the charismatic son of a racing legend who whips through Japan in a GR Corolla. It also features some of Toyota’s other Gazoo Racing motorsport division cars including the GR Supra and GR 86.
Grip is the brainchild of Intertrend, one of Toyota’s longtime creative project agencies. The car marque’s group vp of marketing Michael Tripp told ADWEEK the series was developed to build awareness and excitement among young Asian-American consumers.
Artist transforming the street of Long Beach, more than a dozen new murals are going up all across the city, and it is all a part of the annual ArtRezei art event.
Art Renzei and Long Beach Walls festival has brought more than 100 murals (and counting) to Long Beach
08-17-2023News
Step into a world of artistic wonder with Long Beach Walls and Art Renzei, a captivating festival that has graced Long Beach since 2015 with over 100 stunning murals. Discover a vibrant city transformed by this annual event, inviting you to explore your passions through a kaleidoscope of new murals and creative expressions. This year's theme, "Follow your Bliss," sets the stage for an array of festivities, including parties, ceremonies, pop-ups, bike tours, beachside movies, and enlightening artist talks. Drawing talents from around the globe, this festival infuses local walls with global artistry, creating a tapestry that honors culture and community, turning what were once tagged walls into sources of local pride.
Nike Releases Limited Run of ‘Gold Mountain’ Dunks to Celebrate AAPI Month
05-23-2023News
NIKE IS CELEBRATING AAPI month with the launch of a new hi-top sneaker that celebrates the legacy of Asian Americans in fashion, sports and culture. Creative agency Intertrend, whose founder and CEO Julia Huang was on hand to help kick off the evening. Huang says she’s been inspired to see more and more Asian Americans breaking through stereotypes and finding success — something she wanted to celebrate and promote.
“Our journey to be part of The Golden Generation Dinner was paved with a significant amount of serendipity,” Huang tells Rolling Stone. “Motivated by a desire to celebrate this year’s Asian American Pacific Islander (AAPI) Heritage Month in a unique way, we aimed to showcase and gather notable Asian American figures in art, culture, and entertainment, all actively advocating for the AAPI community. We envisioned an event transcending a momentary celebration to spotlight a generational shift that emphasizes the profound impact of Asian Americans on our societal fabric.”
Chef Brandon Jew Is Redefining Asian Tradition In The Most Delicious Way
05-11-2023News
There’s love in community, too, which has become crucial during the uptick in anti-Asian rhetoric and racist crime. This need to band together and seek comfort in the familiar was the impetus for Chef Brandon’s most recent event, which was a collaboration with Intertrend, a creative agency that helps brands better understand reach Asian American audiences; and streetwear house, the Darkside Initiative. The Chinese banquet-style event, called the Golden Generation dinner, hosted artists and other prominent community members in the Bay Area. Chef Brandon’s hope is that through the gathering the larger AAPI community and its allies, we can foster support and strategy to combat anti-Asian violence.
City, business leaders pledge to grow 100 startups in Long Beach over next 5 years
01-23-2023News
Eight government and private entities have partnered on the initiative, including the city’s Economic Development Department, Sunstone Management, Imprint Venture Labs, the Long Beach Center for Economic Inclusion, the Long Beach Accelerator, the CSULB Institute for Innovation and Entrepreneurship and the Long Beach Economic Partnership. The Sunstone Community Fund will provide the money for the program.
Getty Center comes to Long Beach with weekend festival
05-31-2022News
One of Los Angeles County’s premier art museums, the Getty Center, will come to Long Beach this weekend as part of its 25th anniversary celebration.
The Getty + Long Beach Summer Festival will take place on Saturday and Sunday, June 4-5, at Houghton Park, 6301 Myrtle Ave. It will be the third of 10 community festivals the Getty is sponsoring around Los Angeles County.
“Turning Red” Director Domee Shi Featured in New Toyota Commercial
03-04-2022News
Toyota has brought Turning Red director, Domee Shi, from behind the camera to co-star with the first-ever Corolla Cross.
Toyota describes the Corolla Cross as having “the right amount of more. More space, more tech, and more style that’s perfect for those who are on the road to accomplishing many “firsts” in their lives.”
Lunar New Year Tiger display packs a punch at Edison Theatre
02-01-2022News
Intertrend, the Downtown Long Beach art-savvy communications agency, debuted its seventh Lunar New Year display today, an art installation that encourages pedestrians to pause and acknowledge the annual tradition celebrated across Asia.
Intertrend announces Make Noise Today: Recipe for Change campaign in collaboration with Toyota
05-17-2021News
New series of editorial films feature Eddie Huang and notable chefs preparing meals for older adults, essential workers and others impacted by COVID-19
POW! WOW! is back with new sculpture fest and 9 artists to paint new works over defaced murals
08-26-2021News
The sixth annual POW! WOW! Long Beach mural festival is gearing up for its return on Sept. 28 after a year-long pandemic-related hiatus and Intertrend, the Long Beach-based communications agency that organizes the event, has announced its featured artists.
Check out the new Year of the Ox display for Lunar New Year at the Edison Theatre
02-12-2021News
Downtown Long Beach communications agency Intertrend is back with another Lunar New Year display, this time taking over the Edison Theatre’s façade with a special animation of “00X,” a charming secret agent take on the Chinese Ox zodiac sign.
Japan House Los Angeles displays exquisite furniture handcrafted in the Hida region
01-21-2020News
Japan House Los Angeles displays exquisite furniture handcrafted in the Hida region
Exhibition designer Daigo Daikoku interspersed woodworking tools and untreated wood samples throughout to underscore the work’s deep connection to handicraft.
COMMON DENOMINATORS IN UNCOMMON DISCIPLINES: AN INTERVIEW WITH JULIA HUANG, CEO OF INTERTREND COMMUNICATIONS
09-17-2019News
The ubiquitous Toyota commercials you see on social media and other parts of the internet, as well as the popularity of the brand in the Asian American community, share a common denominator: each has been impacted, in no small part, by a design and advertising company in Long Beach, California called interTrend. LA Car’s Ami Pascual Spear set out to learn why and engaged with its founder and CEO, Julia Huang.
Long Beach Walls and Art Renzei return this summer to celebrate a powerful milestone: ten transformative years of painting the city with purpose. From July 20–26, the city of Long Beach will once again become a living gallery of murals, installations, and community-driven creativity during Southern California’s premier public art festival.
'The Fall's Director Tarsem Singh Unveils Epic 'RRR' Inspired Mini Movie in Ultimate Asian Theater Showcase
10-29-2024News
Visionary Indian director Tarsem Singh, who is the mastermind behind The Fall and Dear Jassi, has spearheaded a collection of stunning short films that aim to authentically capture eight different genres of Asian cinema across the continent. Produced by Intertrend Communications, the 15-second snapshots spotlight a range of Asian cinema from Indian Telugu theater to Japanese Kaiju (Monsters) and E-drama.
“Toyota Makes Cool S***” - Matthew Choy on How Anime Is Revamping the World’s Biggest Car Company
10-03-2024News
Toyota's unrivaled size makes it the face of Japanese carmaking and a global powerhouse, resulting in its fair share of pop culture references. This is perhaps best seen in Initial D's manga and anime adaptation. Nevertheless, it's now taking its next step in carving out its own slice of the anime space with its recent animated series GRIP, which premiered to massive attention, returning with a second season on October 2, 2024.
Where in the world is Cheryl Lee? @voyagelamag chatted with our Executive Media Director about her journey from the shores of Taiwan to @intertrend – including a layover at center stage with a stint in theatre acting!
Whether it’s killer performances in front of a packed house or high-profile clients, Cheryl makes her impact felt.
Learn more about Cheryl’s story and why she always has the mindset of “staying in Day 1.”
Toyota Unveils Futuristic Anime Series, ‘GRIP’ (EXCLUSIVE)
02-16-2024News
Toyota is boldly going where few carmakers have gone before: into the anime world.
The Japanese automotive brand is launching an all-new anime content series, centered around a “dashing protagonist who’s taking on the evil of soulless automated driving.” Titled GRIP, the five-episode series will be released weekly beginning on February 26 through GRIP.
Produced for Toyota by Long Beach-based marketing agency, Intertrend, GRIP riffs off the car brand’s popular Gazoo Racing motorsport division and its current roster of cars in an effort to appeal to a Gen-Z and young, Asian-American audience.
Forbes Leadership - Intertrend CEO Julia Huang | 4 Ways To Build Workplace Culture Through Kindness
06-01-2023News
Kindness is emerging as a powerful force in today’s world—a crucial aspect of creating a better society, rather than just a way to candy-coat human connections. Genuine kindness is about actively listening to others, encouraging growth and being there for each other without judgment.
But kindness in business is often seen as a weakness. Many equate kindness to being soft, indecisive or incapable of delivering the best work. Traditional competitive business culture has become so pervasive that it has pressured us to believe that to be driven and excel, your mentality must be “every man or woman for themselves.”
Asian American youth use art to raise awareness about mental health challenges
05-07-2023News
More than 300 students from more than 35 states submitted essays and various forms of artwork for the second annual Bring the Noise scholarship contest and exhibition. This year's focus was all about mental health and students submitted work that explored how they, as Asian American teens, can establish healthy self-journeys.
Female Disruptors: Tanya Raukko of Intertrend On The Five Things You Need To Shake Up Your Industry
03-04-2023News
Growth is outside of your comfort zone — This is so obvious, but oftentimes so difficult. We all shrink back into our comfortable ways, but consciously pushing into areas where you might feel less confident can yield amazing things.
3D interactive art installation in Long Beach will celebrate Lunar New Year
01-16-2023News
This is the Year of the Rabbit in the Chinese Zodiac, and Intertrend Communications will offer people a chance to hop out of the rabbit hole to celebrate Lunar New Year in Long Beach beginning later this week.
Long Beach Walls returns with a new name, same wow factor
08-31-2022News
Long Beach Walls is one facet of World Wide Walls, the global organization whose goal it is to “bring art and culture to public spaces by beautifying the city while cultivating community pride.” The organization has connected with 13 cities around the world, though Long Beach is one of its oldest collaborators.
Congrats to our very own CEO for being recognized as the City National Bank Entrepreneur of the Year. "Be aware of the opportunities around you" When you see it, take advantage and appreciate it." - Julia Huang
Toyota Returns to Manga Classic 'Initial D' for GR86 Launch
01-10-2022News
Drift driver Takumi Fujiwara, cartoon star of the seminal manga series Initial D from 1995 to 2013, gets back behind the wheel to hype Toyota's 2022 GR86 sports car.
Intertrend and director Annis Naeem created three brief anime-style films in Japanese with English subtitles.
Professional artists connect with students to create and exchange messages of hope on envelopes
06-03-2021News
"Couriers of Hope" is a virtual art exhibit that connects professional artists from 10 Southern California museums and galleries, with hundreds of art students. Using envelopes as canvases, they were asked to express images of "hope", a poignant reminder that digital isn't the only way to communicate.
Follow the paw prints to find this Year of the Rat installation in Downtown Long Beach
01-28-2020News
Lunar New Year - #SayCheese2020
Downtown Long Beach communications agency, Intertrend has created an installation for the Lunar New Year that encourages street-level interaction and acknowledgment of a tradition celebrated across Asia.
The project was designed by Daigo Daikoku | Sr. Art Director and concepted by Aaron Yang | Associated Creative Director
'the art of bloom' brings a responsive shower of floral petals to long beach
08-04-2019News
Creative agency intertrend presents the opening of ‘the art of bloom’ — an immersive and interactive experience centered on the symbiotic relationship between humans and nature. created in collaboration with Daigo Daikoku and Daikoku Design Institute — the work engages the common perception of flowers as symbolic vessels.
Women Visionaries: Julia Huang -interTrend Communications
07-16-2018News
After its fourth year, 73 large, colorful works of art cover otherwise empty and wasted wall space throughout the city thanks to the POW! WOW! Long Beach festival. The history of the art festival in Long Beach can be traced back to a single individual with an idea – Julia Huang
INTERTREND’S LUNAR NEW YEAR INTERACTIVE INSTALLATION
02-13-2018News
On Tuesday, February 13, interTrend Communications will reveal their annual Lunar New Year installation on the first floor of their headquarters at The Psychic Temple. This year celebrates Year of the Dog.
