In the News

Discover what we have been up to at Intertrend - what we are launching, where we have been seen, what's getting noticed, whose voice is getting heard.

  • All
  • Award
  • Press Release
  • Events
  • News

Toyota Lunar New Year Tailgate Challenge

02-12-2024Events

Intertrend and Toyota are sponsoring the “Lunar New Year Tailgate Challenge” on “The Dave Chang Show,” a food and culture podcast hosted by Korean American chef and owner of restaurant Momofuku David Chang, to curate a football-inspired fried chicken challenge in celebration of both Lunar New Year and Super Bowl weekend. The first of three parts will be released on Monday, Feb. 12.

Read more

The Renaissance of Long Beach, CA

09-15-2023Events

Massive stacks of shipping containers and miles of rows of cranes composed inside a thriving port. Pristine sands and a lighthouse by the water along a bustling public beach. These are a few of the images you may think of when you envision the city of Long Beach, CA. But Long Beach is quickly becoming known as one of the world’s foremost convergences for art. Particularly murals. This year Long Beach Walls brought over 18 art installations to the city. The event now a familiar staple of the summertime festivities.

Read more

Eyewitness News 7AM - Long Beach Mural Festival

08-14-2023Events

Tomorrow the long beach mural festival will be kicking off. it's happening at the cove at the long beach convention center. notable international and local artists will come together to paint murals all over long beach until the 19th of august. there will be mural bike tours, outdoor installations, exhibitions and interactive events. the festival has been held in the city since 2015, adding over 100 murals to its collection of public art.

Read more

What is polyculturalism and why is it important?

10-19-2022Events

The Asian Detox Podcast

By PodCast - Julia Huang
Read more

Tiger Parenting, Leading While Asian, the Value of Mediocrity, Telling Asian Stories

06-21-2022Events

miseducAsian Podcast

By PodCast - Tanya Raukko and Michael Vitug
Read more

Industry Leaders Don’t Want to Talk About Anti-Asian Hate—They Want Something to Change

03-17-2021Events

A Facebook and 3AF town hall focused on how brands can effectively support and take action with Julia Huang as one of the speakers

Read more

3AF 2020 Summit

07-23-2020Events

East Meets West: Unpacking the Asian American Bicultural Experience

By Speaker - Chery Lee
Read more

UC2020 — John C. Jay and Sarah Andelman

06-06-2020Events

Unexpected connections are the simplest way of describing creativity. In its most basic form, it’s pattern recognition, and at its most complex, it’s a tangled web that humans have become surprisingly great at deconstructing. As an event series, Unexpected Connections brings together inventive people thinking across industries and bringing positive change — all those who are seeing, making, and facilitating unexpected connections.

Read more

Working From Home: How 3AF Members Are Getting It All Done During COVID-19

04-30-2020Events

Cheryl Lee from Intertrend and Javier Ortiz from KTSF-TV (representing both an agency and media perspective) discuss tips and strategies for using technology while working from home; advice on how to virtually manage clients and well as motivate employees/teams; and obtaining the optimal balance of work and family life during these unprecedented times.

Read more

TOYOTA HYBRID CARNIVAL: A FUN-FILLED CELEBRATION OF HYBRID CARS

03-28-2019Events

Join us for the first-ever Toyota Hybrid Carnival, a 4-day event experience you won't want to miss. Visitors will be entertained from the moment they arrive and through a sequence of immersive environments, showcasing the fun and style of Toyota hybrid vehicles while giving ample opportunities to capture shareable moments.

Read more

Diversifying Portfolio Beyond Solely the Advertising Business

12-12-2023Events

“When luck presents itself, you have to take it and run with it.” In an open and candid conversation with the “Leaders & Legacies” podcast, our CEO Julia Huang (@j_huang) shares the story of how a moment of unfiltered honesty led to the founding of Intertrend Communications. What happens when you stumble, the importance of sticking to your principles, and why she’s reluctant to take anyone out for lunch on Fridays – learn more about the fascinating path that Julia and Intertrend continue to forge.

Read more

Before and after: See the stunning new murals from this year’s Long Beach Walls

08-21-2023Events

The 8th annual Long Beach Walls and Art Renzei Festivals wrapped up last week with 12 new murals now adorning walls on local businesses, schools and parking structures across the city.

The weeklong festival (formerly known as POW! WOW! Long Beach) included a roster of international and regional artists who created vibrant works under the theme “Follow Your Bliss,” meant to encourage people to explore their passions and joy.

Read more

Leading Without a Playbook – An Interview with Julia Y.C. Huang

05-31-2023Events

As a leader, how do you forge forward in a post-pandemic world when there is no longer a play book on how work is “supposed” to go? That’s the question we explore with Julia Y.C. Huang in this podcast episode.

Read more

RECIPE FOR CHANGE: L.A.’S TOP CHEFS MAKE SOME NOISE AT JAPAN HOUSE

09-08-2022Events

Recipe For Change brought together some of L.A.’s most revered chefs including Suzanne Tracht, Mary Sue Milliken, Susan Feniger, Nancy Silverton, Vanda Asapahu, Lissa Doumani and Hiro Sone to raise funds and awareness for #MakeNoiseToday on Thursday at Japan House Los Angeles.

Read more

Books Read By Julia Huang

04-29-2021Events

If you could recommend 3 books to anyone, what would they be?

Read more

Facebook at Advertising Week 2021

10-20-2021Events

Amplifying API Voices in the Industry

By Speaker - Tanya Raukko
Read more

Consumer Study on COVID-19

05-13-2020Events

Strategic planning executives from Intertrend Communications share the results from a quantitative study they conducted during March and April about Asian Americans and COVID-19.

Speakers:
Tanya Raukko, Chief Strategy Officer, Intertrend
Anna Xie, Strategic Planning Director, Intertrend
Moderator- Cheryl Lee, Executive Director, Intertrend

Read more

From artist David Choe to Top Chef winner Kristen Kish, this speaker series generates Unexpected Connections

05-27-2020Events

Unexpected Connections, a Long Beach-born event series bringing together some of the world’s most inventive entrepreneurs, artists and industry leaders to share their ideas, is pivoting to a free, live-streamed fundraiser supporting creatives impacted by COVID-19

Read more

3AF 2019 Summit

07-18-2019Events

Branding Toyota in the Asian American Community

By Speaker Joe Min
Read more

OPENING REMARKS — Revisiting Unexpected Connections with Julia Huang and John Maeda

06-02-2018Events

In case you weren’t able to join us at Long Beach, we present select talks from the day, beginning with the event’s opening remarks by Intertrend’s Founder and President Julia Huang and John Maeda, technologist and head of inclusion and computational design at Automatic, WordPress’ parent company. Together the two share the stage and unpack John’s own insights over creativity and how he sees the world after a bad accident.

Read more