My Top 5 Ads from Super Bowl LVI

02-18-2022Yu Rankin

The Super Bowl is the pinnacle of advertising with roughly 100 million viewers, even as ratings for other sporting events have dropped. According to NBC, who broadcasted this year’s game, 30 second spots sold for a record $7 million each. With around 70 ads, that’s a total of about $500 million spent on broadcast spots for Super Bowl alone.

It’s no wonder then that brands try to win big with these commercials. See Yu Rankin's top five commercials from this past Sunday based on how well they communicated the product or service, how well they evoked a certain emotion from the viewer, how memorable the commercial was, and ultimately his own preferences.

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