Is This Brand Racist? A Look at Colorism in Advertising.
In her article, Nisha Gopalan breaks down how brands have failed to reach the AAPI demographic in a way that matters. Representation is often scarce, and when it is, it is often blanketed by whiteness, both in skin color and culture. Considering that the Asian-American market is going to reach 1.3 trillion in spending power by 2023, Nisha explains that if brands won't listen to us because its right, they have to listen to us because it's profitable.