2024 ASIAN MARKETING SUMMIT
The summit featured sessions with executives from leading companies including Toyota, Procter & Gamble, United Healthcare, Albertson’s Media Collective, New York Life, and the U.S. Census Bureau. Topics covered ranged from Dallas’ Asian American history and the influence of Asian American music on brand storytelling to inclusivity in survey research, the growing impact of AAPI voters in the upcoming presidential election, and brand innovation through global sensibility and inclusion. Additional sessions explored opportunities in Asian cinema, celebrating significant Asian cultural days, and navigating new industry norms.
Welcome to Toyota
Speaker: Mike Tripp, Group Vice President, Toyota Division Marketing
From Tension to Triumph: The Power of Alignment and Trust in Creating Great Work
Speakers:
Tyler McBride, Sr. Manager, Brand, Growth Audiences, Cross Vehicle Line Marketing, Toyota North America
Matthew Choy, Executive Director, Intertrend
Striking a Chord : Amplifying Brand Voices Through the Power of Asian American Music
Speakers:
Cheryl Lee, Executive Director, Media and Analytics, Intertrend
Eric Nam, Founder and Creative Director, DIVE Studios
Brian Nam, CEO, DIVE Studios
Ronny Ho, Head of Dance & Electronic Development, Spotify
Mike Chuthakieo, Chief Revenue Officer, 88rising
The Impact of AAPI Voters in 2024 and Beyond
Speakers:
Patricia Ratulangi, VP, Global Communications – Diversity, Equity & Inclusion and Corporate Citizenship, Nielsen
Joe Min, Vice President, Client Management, Intertrend
John Ishiyama, Professor and Department Chair, Political Science,University of North Texas