Every day we strive to highlight those Asian American individuals and entities who are flourishing in their respective industries and progressing the culture at large. This is particularly true during Asian American Pacific Islander (AAPI) Heritage month where we collaborated with apparel retailer, Darkside Initiative, and design studio, Maekan Studios to launch the Golden Generation. An initiative celebrating those Asian Americans who are pushing the culture forward. Including musician Eileen Sho Ji, actor Daniel Wu and Michelin Star chef, Brandon Jew.

Content developed for the campaign included graphic wild postings in downtown San Francisco promoting the Golden Generation. We also created and hosted an immersive, star-studded dinner experience that helped launch an exclusive pair of Nike shoes inspired by San Francisco’s Chinatown.