|
 |
July
26th 2006. Japanese American National Museum (Location)
| 8:30 - 9:05 |
Registration & Breakfast
|
| 9:05 - 9:15 |
Welcome Address
Julia Huang, CEO, interTrend Communications, Inc.
|
| 9:15 - 9:25 |
The Evolution of Urban Culture: From where it has been,
What it has become, and Where we are moving forward
to
Opening Speaker - George Takei, Actor
|
|
Track
1 - Basis |
| 9:25 - 10:20 |
Made in America
II: Asian American Urban Youth
Thomas Tseng,
Principal
and Co-Founder, New American Dimensions, LLC
Moderator:
-
David Morse, CEO and President, New American Dimensions, LLC
Panelists:
- Gonzalo Perez, Director, Multicultural Research and Consumer Insights, MTV Networks
- Gregory Rodriguez, LA Times Columnist and Senior Fellow, New America Foundation |
| 10:20 - 10:40 |
Urban Trendsetters and the
Role of Asian Youth
Video Presentation of Asian American Trendsetters and
Live Youth Panel
Moderator:
- Phil Yu, Creator and Editor, Angry Asian Man
Panelists:
- Anime/Manga: Vivian Kuei
- Anime: Charles Babb (Tokyopop)
- Videogamer: Maryanne Dagum
- Rapper/hiphop artist: James Roh (Progress from Far East Movement)
|
| 10:45 - 11:00 |
Networking Break
|
|
Track
2 - Cultural Morphosis |
| 11:00 - 11:20 |
The Online Culture
Show how trends that start from mainstream evolve to serve specific communities, who adopt and cultivate their own trends
John Hiler, CEO and Co-Founder, Xanga.com
|
| 11:25 - 11:45 |
Chasing The Tuner Culture
The tuner community's heritage and evolution has been dominated by Asians, and this will provide a glimpse at how the Asian pop culture has infiltrated the mainstream
Thuy Dang, Principle and Executive Producer, Live Sockets
|
| 11:50 - 12:25 |
Entertainment Phenomena
Discuss how entertainment trends are exchanging from East to West and West to East
Round Table Discussion
Panelists:
- Roy Lee, Film Producer, Vertigo Entertainment
- Ted Chung, President, C&A Marketing
- Carl Choi, CEO, Catch Music Group
- Karen Wang, Director of Advertising Sales, AZN Television |
| 12:30 - 13:30 |
Luncheon
|
|
Track
3 - The Imprint |
| 13:30 - 14:30 |
How these imprints (Art, design,
and products) integrate, acclimate or affect culture
Discuss lifecycles of fashion, art, and product
designs from the 60s, 70s to current
Round Table Discussion - Do-It-Yourself (DIY) ethic
Moderator:
- Eric
Nakamura, Publisher and Editor, Giant Robot
Panelists:
- David Horvath, Creator/Designer, UGLYDOLL
- Bobby Hundreds, Creative Director, Co-owner, The Hundreds
- Susie Ghahremani, Creator/Illustrator, Boygirlparty.com |
| 14:35 - 15:35 |
The Sneaker Movement
Round Table Discussion - the paradigm of the sneaker
Moderator:
- Josh Rubin, Editor in Chief, Cool Hunting
Panelists:
- Yu-Ming Wu, Co-Founder & Publisher, Freshness
- James Keoni Arizumi, Senior Footwear Designer, Nike SB
- Tristan Caruso, Proper-Owner
- Woody, Editor, Sneaker Freaker
|
| 15:40 - 16:00 |
Networking Break
|
Track
4 - Ignition |
| 16:00 - 16:30 |
How Toyota approaches Urban
Youth Marketing for Yaris and Scion
Jim Farley, VP, Toyota Motor Sales, USA
|
| 16:35 - 17:05 |
The Art Toy Movement
Raymond
Choy, President, Toy2R |
| 17:10 - 17:40 |
The grassroots promotion of
the movie THE Fast and Furious 3: Tokyo Drift
Giancarlo
Pacheco, President, Plan-C Agency
|
| 17:45 - 18:00 |
Closing
Julia Huang,
CEO, interTrend Communications, Inc
|
| 18:00 - 19:00 |
Reception
The Art Contest Award
Performances |
|
|
|
