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What is PIKAPIKA:
PIKAPIKA is an abstract animation film made with flashlights. A series of photographs using long exposures are edited together to make them appear as an animation. Tochka is the group of artists who started PIKAPIKA in Japan. Their series of flashlight art works “PIKAPIKA” started to spread about 2 years ago, and through YouTube and other video sharing website’s popularity, PIKAPIKA has grown in popularity around the world.

PIKAPIKA’s creative art style has since been picked up by marketers. Sprint recently made a banner on YouTube using the same concept as PIKAPIKA. PIKAPIKA has also worked with many contemporary artists.

History:
2005 summer, Tochka was invited to a workshop to explain how the animation works. The audience ranged from a 3 year old to a 60 year old, and Tochka wondered how to make the workshop interactive and interesting for all ages. After a few days, Tochka came up with the PIKAPIKA concept, where an entire audience can join with a flashlight and be a part of the animation. They started to develop PIKAPIKA and put their projects online. PIKAPIKA spread worldwide very quickly.

Imprint Culture Lab - PIKAPIKA Workshop
At the Imprint (un)Conference, we encourage our participants not only to learn about new trends, but also to experience them.

PIKAPIKA is scheduled to have an almost hour long workshop at the Democracy Culture Lab. Audience participants will be able to participate with Tochka and learn how it works and to be part of the creation of an original animation piece. Afterwards, the animation artwork made will be screened at Democracy Forum.

@Democracy Lab
14:50 – 14:55 Background and instruction of PIKAPIKA
14:55 – 15:35 interactive PIKPIKA performance
15:35 – 15:40 Screening
15:40 – 15:50 Wrap up

@Democracy Forum
17:25 – 17:35 Background and live demonstration of PIKAPIKA with audience

Instruction for participant will be provided.

Christine Gambito is the creator of HappySlip.com for which she writes, acts and edits short form videos. Her website is experiencing exponential growth as the word spreads through 84,000 combined subscribers on sites like YouTube, MySpace, Friendster and iTunes. Last month alone her website attracted 206,600 unique visits with 659,000 page views. Since posting her first video on YouTube ten months ago, her videos have reached over 15 million viewers and she now is the #6 Most Subscribed to channel (all time) on YouTube. The rapid spread of her viral videos has garnered her interviews with ABC News, the Wall Street Journal, New York Times Magazine, USA Today, HBO and MTV. The videos comprise of a variety show which give ample warning that viewers may be subject to slipping into happiness.

Raised on boiled eggs, soy sauce and rice, XIN dreamed of something more, something big. After finding his true love, martial arts, he realized he was destined for greatness.

Through sacrifice, determination and a little luck, destiny had found him. XIN is the creator of the infamous Evolved Monkey Combat martial arts team. Star of "urban ninja," YouTube.com's top favorite video with over 15,500,000 hits was invited to China to be one of Jackie Chan's next 10 disciples.

The list goes on. Look out for XIN Sarith Wuku in an upcoming action flick near you!

While David Choi describes himself as 'an old songwriter/producer/singer/remixer,' on MySpace.com/davidchoimusic, the truth is this Los Angeles area native is 21. Signed to Warner/Chappell Music Publishing (home to Green Day, Madonna, Dr. Dre and Sheryl Crow among others) Choi is already a well-positioned industry pro whose waking hours are filled with co-writing and recording sessions.

It was his zany video, "YouTube" (A Love Song) featured on the popular website's homepage that introduced Choi to a worldwide audience. While he admits he created it as a goof, his song about this online phenomenon struck a timely chord; it has now been viewed over one million times, and with subsequent videos he has amassed a subscriber base of over 17 thousand members. Not limited to his own songs, Choi has posted performances of everything from Elvis to "The Baywatch Theme." He has also inspired other potential artists to sing his words and melodies on YouTube and there are numerous versions -- of wildly varying merit -- of his signature song, "That Girl."

A first generation Korean-American, Choi hails from a musical family with a band and orchestral instrument store in Orange County, California. While young Choi chafed at practicing violin and piano, pop music struck a resonant chord, and he relates that the creation of it became "an obsession." This obsession soon began to attract notice: in 2004, he was the Grand Prize Winner for USA Weekend Magazine's "John Lennon Songwriting Contest for Teens," and he appeared in the pages of USA Weekend Magazine with R&B superstar Usher. Following that, he became the Grand Prize Winner for the "David Bowie Mash-Up Contest," by creating a mash-up of two songs, "Shake it" and "She'll Drive a Big Car," which he titled "Big Shaken Car."

An invitation to the illustrious Lester Sill Workshop, conducted by the American Society of Composers, Authors and Publishers (ASCAP) brought David's career to the next level. ASCAP's Brendan Okrent and Keith Emrick, along with Warner Chappell Vice President Judy Stakee, the executive who subsequently signed David as a staff songwriter/producer conducted this incubator for new talent.

Now collaborating with an ever-widening circle of songwriters and artists, including rising vocalist Chester See (host of the Disney Channel's Disney 365), according to his MySpace page, David spends much of his time sequestered in his home studio with "Öhis flat chair, his miniature schnauzer named Snoopy, and his ProTools rig."

As the methods of transmission shift and the lines between visual and audio mediums become increasingly parallel, what will surely not change is the necessity for sparkling pop songs. David Choi is tuned in.

David Horvath is co-creator of the popular plush toy line Uglydoll and the weekday morning TV animation in Japan, Littlebony. He is also author/illustrator of the new children's book series from Disney publishing, Bossy Bear, and a collection of Uglydoll books coming soon from Random House.

His work has been featured everywhere from the Louvre in Paris, and the gift shop at the Moma, to the windows of Barney's New York and your local mom and pop comic shop.

His latest series of toys, UMA (Unidentified Mysterious Animal) consist of super high quality figures based on eye witness reports of Ufological events, all produced in factories based in Japan. David lives in Los Angeles with his wife and Uglydoll co-creator Sun-Min Kim, and his daughter Mina.

Julia Huang is the CEO of interTrend, one of the most innovative and fastest-growing advertising and marketing agencies focusing on the diverse and expanding Asian communities in the USA. The firm, established in 1991, is a pioneer in educating and guiding Fortune 500 companies in the intricacies and sensitivities of marketing products and services to the Asian American market. Among interTrend's clients are Toyota Motors, Northwest Airlines, JC Penney, Verizon, Western Union, Sempra Energy, The Gas Company, San Diego Gas and Electric, State Farm Insurance and Pala Casino Group.

Having been raised in Japan, Taiwan and the USA, Julia is fluent in Chinese, Taiwanese and Japanese. The multicultural life experience stressed upon the young Julia the importance of her community. This is now evidenced by her involvement in organizations such as Pacific Islander Census 2000 Network, National Asian Pacific American Legal Consortium, Leadership Education for Asian Pacific, Organization of Chinese Americans, Japanese American Citizens League, Asian Pacific AIDS Intervention Team and Asia America Symphony Association. In 2002, Burger King Corporation appointed her to the company's Diversity Action Council. Julia also has been tapped by Los Angles County Supervisor Don Knabe to serve on his Asian International Business Advisory Group. Her professional affiliations include the Asian American Advertising Federation, for which she is a founding member and Board of Director. For the consecutive years of 1996, 1997 and 1998, Avenue Magazine honored Julia Huang as one of the 500 most influential Asian Americans.

John C Jay is a Partner of Wieden + Kennedy in Portland Oregon and the Executive Creative Director with founder Dan Wieden, overseeing the agency's global creative work. Jay opened the W+K Tokyo and Shanghai offices with Beijing and India opening this Fall.

He lived in Japan for 6 years as Co-Creative Director of the Tokyo office and continues as that role for the W+K Tokyo Lab, the independent DVD music label. The Lab's 9th release is its first live album with label's beat-making duo, Hifana. Jay continues to work a few days each month in each of the W+K Asia offices.

Previous to joining W+K in 1993, Jay served as both Creative Director and Marketing Director for Bloomingdale's in New York City.

His creative work has been a part of exhibitions in galleries and musuems in international cities including New York, Boston, Chicago, Portland, London, Paris, Tokyo, Frankfurt, Copenhagen and St.

Pettersburg. His book, Soul of the Game was named "14 Most Beautiful in the World" by the Copenhagen Museum and received the Gold Medal a the Leipzig Book Fair. He was once named by I.D. Magazine as "40 Most Influential in Design" and by American Photographer Magazine as "80 Most Influential".

He is a contributor to international culture magazines including Tokion Japan, Brutus, Honeyee, Spread, SOMA and Theme.

Jay also owns Studio J, in Portland's Chinatown district, where he currently oversees projects in residential development, product design, books and poster design. Studio J is also a creative salon bringing interesting talents together from around the world. He has founder of the Jay Scholarship at The Ohio State University which supports and encourages students of Asian descent to pursue a career in the Arts.

Eric Nakamura graduated from UCLA with a degree in East Asian Studies. He got his start in magazine making through a stint at Larry Flynt Publications. In addition to publishing issues of GR, Nakamura has made an independent movie called Sunsets, shot photos for punk rock bands, and designed t-shirts.

From movie stars, musicians, and skateboarders to toys, technology, and history, Giant Robot magazine covers cool aspects of Asian and Asian-American pop culture. Paving the way for less knowledgeable media outlets, Giant Robot put the spotlight on Chow Yun Fat, Jackie Chan, and Jet Li years before they were in mainstream America's vocabulary.

But Giant Robot is much more than idol worship. GR's spirited reviews of canned coffee drinks, instant ramen packs, Japanese candies, Asian frozen desserts, and marinated bugs have spawned numerous copycat articles in other publications. GR's historical pieces on the Yellow Power Movement, footbinding, Asian-American gangsters, and other savory topics have been cited by both academics and journalists. Other regular features include travel journals, art and design studies, and sex.

Eric Nakamura and Martin Wong launched Giant Robot magazine in 1994 with no budget, no bureaucratic meetings, and no excuses to anyone. Applying knowhow and attitude from the co-editors' punk rock zine background, the first GR was a stapled-and-folded photocopied digest with an edition of 240. Over time, Giant Robot has grown over 100 times larger, and has gained accolades as the best zines according to the L.A. Weekly, L.A. New Times, Wired, and Zine Guide. Giant Robot is now tackling magazine racks around the world.

Although Giant Robot has an Asian pop culture focus, it has earned a loyal readership of all colors. The readers are about half-Asian and half-not. With consistently superior editorial content, innovative design, and a no-hold-barred attitude, Giant Robot has earned notoriety across a diverse crowd ranging from high schoolers to senior citizens.

Look for Giant Robot at Barnes & Noble, Tower, Virgin, Borders, small boutiques, comic book shops, and mom and pop record shops, or use the online store.

With his hands in just about everything, 32 year old, Jeff Ng aka jeffstaple has masterfully created an entire world of communicating through design. Not known solely for his massive sneaker collection, the founder/owner of Staple Design, Staple Clothing, and the Reed Space is a graphic, web, and clothing designer, artist, DJ, writer, entrepreneur, and is responsible for the design work for companies such as Nike, Burton, Gianni Versace, Royal Elastics, Triple Five Soul, The Fader Magazine, The Gap, Sony Playstation, and Apple Computers.

Born in New Jersey, Jeff moved to New York City in ’93 and enrolled himself at New York University to study journalism. While in college, he worked as an entry-level data clerk at design firm, Noble Publishers where he was introduced to graphic design as a career for the first time. With no prior experience or education on the design software programs that were being used, Jeff quickly adapted and became a class instructor at the firm in just under 6 months, teaching QuarkXPress, Photoshop, and Illustrator. Realizing very quickly that graphic design was his passion and with a budding idea to create Staple, Jeff dropped out of NYU and attended the prestigious Parsons School of Design in Fall of ‘95, to study communications design.

While attending Parsons and teaching at Noble Publishers, Jeff also took on an internship with urban streetwear clothing company PNB Nation, helping to design the line. Continuing his internship and education, Jeff stopped teaching and worked as a graphic designer at c.i.t.e. design while silkscreening Staple t-shirts in the evening. Eventually, Jeff dropped both Parsons and PNB two years later, working full time at c.i.t.e. design during the day, at a laser copy center at night, and every minute in between on Staple.

Coincidently his first break happened on his birthday, March 7th of ’97, when Jeff walked into the Triple Five Soul boutique in SoHo wearing a Staple t-shirt. The manager took notice and placed the first ever order of 12 t-shirts from the line. With Staple’s door officially open for business, Jeff took his one man t-shirt business and quickly evolved it into a full-service design firm, opening up Staple Design the same year and his own retail store/art gallery, the Reed Space in 2002. Just six years later, Staple Design work isn’t found just in New York City, but internationally on all forms of media imaginable. Staying very firmly grounded to the values in which the Staple name was created, sticking to the basic necessities needed in life, Jeff continues to deliver the world messages through his work, provoking our thoughts and our minds.

Martin graduated from UCLA with a degree in English. When not co-editing Giant Robot, he has edited for McGraw-Hill Publishing, written freelance for various magazines (including Asiaweek, Slap, and Dirt), and contributed to various dot-com companies.

The Hundreds is a youth clothing brand and online-magazine based in Los Angeles, California. Originally structured as a creative side-project, the brand has become one of the most influential lines in the burgeoning independent "streetwear" industry. The online magazine has become a daily resource for consumers, industry veterans, and street culture enthusiasts, and more media projects are expanding under The Hundreds umbrella later this year.

Josh Spear, as one of the youngest brand strategists in the country, is regularly sought out for his fresh perspective and no-holds-barred style of consulting on everything from design and gadgets to authenticity and word-of-mouth. His recent focus has been the power of the blogosphere, technology, and the impact this new media is having on the world. In addition to JoshSpear.com, his internationally recognized trend-spotting blog, he is the co-founder of Undercurrent, a digital think-tank focused on exploring new ways to reach young people without interrupting them. Josh has appeared in Time Magazine, the New York Times, Flair Italy, Chicago Tribune and many other major media outlets. A passionate and well received speaker, Josh has presented for such diverse clients as McDonald's, Leo Burnett, Columbia College, Community Next, and the Google Zeitgeist conference in Europe.

Daniel Wu is an American film actor famous for his work in Hong Kong. Raised in Orinda, California, he attended the Head-Royce School in Oakland, California and the University of Oregon. Since his youth he was an avid practitioner of the Chinese martial arts known as Wushu, he founded and served as the head coach for the University of Oregon Wushu Club in January 1994. Upon graduation with a BA in architecture, he moved to Hong Kong in 1997, where he began his modeling and acting career.

In 2005, Daniel formed the boyband, Alive. Wu's fellow bandmates include Terence Yin, Conroy Chan, and Andrew Lin. It has been revealed that the band was created to play the center piece in the movie The Heavenly Kings, released in April 2006. The film has been described as a mockumentary about the Hong Kong music industry; it marks Daniel Wu's debut as a director. The Heavenly Kings made its North American premiere at the 50th San Francisco International Film Festival on April 27, 2007, and Wu was in attendance.

He has won a Golden Horse Award in 2005 for Best Supporting Actor in New Police Story and in 2007 won the Best New Director award the 26th Hong Kong Film Awards for The Heavenly Kings.
He was featured in Jin's song "HK Superstar", which was featured in his Cantonese album ABC.

Born in London England in 1972 and lived in London until 1999 before relocating to Japan.

Danny spent time as a shoe designer working for his father Jimmy Choo before deciding to study Japanese and Korean at London University.

After graduating from SOAS in London, Danny joined Japan Airlines as a Computer Engineer. He then relocated to Japan after being employed by Nature and has been working in the Internet ever since.

In his career, Danny served as Website Manager at Amazon Japan and as CGM (Consumer Generated media) Product Manager at Microsoft before incorporating his company Mirai Inc.

Mirai Inc focuses on delivering CGM SEO solutions and platforms to Japanese companies.

Apart from being the full time president of Mirai Inc, Danny is also a full time anime, Gundam and figure Otaku and blogs about these subjects on his otaku portal/blog fusion www.dannychoo.com. Page views for July 2007 was over 10 million served to over 50,000 unique users per day.

After being released from state prison in 2002 Rob Heppler was spit into a world of fashion he knew nothing about but was uncontrollably drawn to. After learning everything off blogs and websites Rob began writing for different sneaker magazines. Every article opened a new door and created new opportunity. In the fall of 2005 Rob started a street culture podcast called weeklydrop.com. Through his relationships with magazines and blogs this podcast became a hit overnight. WeeklyDrop is now syndicated on Sirius satellite radio every Monday night on channel Shade 45 at 10pm eastern. Rob also has 3 streetwear blogs, 2 websites, and a monthly column in DUB magazine.

Brian Lam grew up in New Jersey. But spent all his summers in HK, visiting his grandparents and crawling the streets staring at shiny electronics in store front windows. It's fitting that he's the editor of a gadget and technology blog called Gizmodo, one of the fastest publications when it comes to writing about stuff like the iPhone, Xbox, or anything else a geek would find cool. Within the last year, the blog has grown to over 50 million pageviews a month with just a handful of hardworking writers. Brian has appeared on CNN, The Daily Show and has been quoted in The New York Times and was listed in Business 2.0's poll of "Who Matters Now".

Meet Alyasha Owerka-Moore, one of the illest if not hippest urban fashion designers in the world. A native of Brooklyn yet fluent in Cantonese, Alyasha travels the globe through his network of hip hop musicians, world renown graphic artists, die-hard skateboarders, fresh graf-bombers, and the other hip masses of the world. This is his world. Working with well recognized urban fashion houses from Mecca, to Phat Farm, to Alphanumeric just to name a few…

Justin Kan has streamed full audio and video of his life to the internet since March 19th, 2007. His destination website, Justin.tv, has gotten millions of visitors since launch. Mr. Kan serves as the President of Justin.tv Inc., which he cofounded in Oct. 2006 with several friends. Previously to cofounding Justin.tv, Mr. Kan founded Kiko Software, the first AJAX-enabled web calendar, which was sold to Tucows in 2006. Mr. Kan holds a degree in Physics and Philosophy from Yale University.

Born in Taipei, Andy was raised in Los Angeles by parents who operated a Chinese restaurant. He played football growing up, and landing him at the University of Hawaii, where he was a running back. After practices on the gridiron, Andy would train jiu-jitsu, in which he now holds black belt. Still, he did not get into mixed martial arts until after his graduation in 2000. Looking for a new athletic challenge, his brother showed him a tape of old UFC fights, and Andy was intrigued by the body control necessary for the sport – it reminded him of the tai-chi his grandfather introduced to him as a youngster. He has been training ever since, even opening an MMA school in Taiwan in 2003.

When not training, Andy can be found putting his degree in history to work teaching high social studies and pursuing a master’s degree at Cal State Dominguez. He is hoping to break down ethnic stereotypes about Asian Americans while on the show, and would like to show other Asian Americans that athletics and academics are not mutually exclusive. Aside from that, he’d like to realize his dream of becoming The Ultimate Fighter for his parents – Andy says he’d like to realize his dream come true since they sacrificed theirs to come to this country.

Dan "the Automator" Nakamura (born in San Francisco, California) is an American hip-hop and rap producer most known for his work in the mid to late 1990s and early 2000s.

Nakamura's work tends to integrate significant amounts of overlooked 1970s and 1980s kitsch, cult classics, and B-grade 1990s television material. His work also tends to make heavy use of classical music and science fiction overtones and references, the latter with hip hop roots in the space jams of Parliament. Sci-fi also pops up in the hip hop oeuvres of RZA and Jedi Mind Tricks, among others, both in and out of collaborations with Dan the Automator.

Trained in classical violin as a child, Nakamura was more attracted to early electronica and hip-hop. After dabbling as a DJ, he gave up on the skill and instead worked on musical production, taking on small gigs until getting his major break working with Kool Keith.

Nakamura's most well-known production work includes Kool Keith's commercially successful Dr. Octagon project, and the widely successful trip hop/lo-fi project, Gorillaz. He is also renowned in underground circles for spearheading the critically acclaimed underground projects Handsome Boy Modeling School with Prince Paul; Deltron 3030 with Del tha Funkee Homosapien and Kid Koala; Head Automatica with Daryl Palumbo; Josh Haden; and Lovage with Mike Patton and Jennifer Charles.

He has also had production spots on the albums of several rock groups, most notably on the British group Cornershop's When I Was Born For The 7th Time, Blues Explosion albums ACME and Damage, Primal Scream's XTRMNTR and Little Barrie's Stand your Ground.

Comedian Joey Guila is the host of Comedy Zen on Imaginasian T.V. His multicultural style has led him to perform on P Diddy’s Bad Boys of Comedy and in 2003 he was the only Asian to win the Kings of Comedy competition in Oakland, California which led him to be on Latham Entertainments “Kings and Queens of Comedy Search Tour”.

Before comedy Joey was a licensed cosmetologist working at the world famous Jose Eber Salon in Beverly Hills and he still laughs at the fact that he was the only straight Filipino hairstylist on Rodeo Drive.

Born and raised in San Francisco, the Bay Area is where he honed his craft. He has since performed in front of thousands at such venues as the MGM Grand in Las Vegas, the Universal Amphitheatre in Los Angeles, the Sony Metreon in San Francisco and the Bam Harvey Theatre in New York w/ P Diddy and Doug E. Fresh.

Now living in Los Angeles, he can be seen at all the major comedy clubs and colleges.In 2005 he headlined the “TakeOut Comedy Tour” which featured the top Asian comedians in the U.S. The tour included Hong Kong , Singapore, Hawaii, New York, Los Angeles ,Seattle , Houston, Atlanta, Pittsburg and San Francisco.

His upbeat clean style of comedy has a universal blend that attracts all audiences. His T.V. appearances include the Latino Laugh Festival, Vh1’s A2Z, Asia Street Comedy, Loco Comedy Jam, Bad Boys of Comedy on HBO, Inside Joke and Comedy Zen on Imaginasian T.V. Joey’s latest venture is the "FURIOUS FOUR Comedy Tour” which will be filmed live in Los Angeles in the fall of 2006. Coming to a city near you!!!! Check out www.myspace.com/joeyguila

Jon oversees the Creative and Interactive teams at interTrend to deliver the most effective, on target and on strategy creative elements in reaching the Asian American consumers. Jon leads his team to brainstorm and concept on all campaigns and his leadership and creativity have resulted in award winning work for interTrend's clients. Since Joining interTrend in 2003, Jon has bridged the idea of creativity with result driven tactics/messages to truly bring ROI into every piece of communication.

With more than 15 years of experience in general market advertising and marketing, Jon has worked in both media and account service at DDB Needham, Rubin Postaer and Associates, Bates USA, and Western International Media. He also has extensive experience in Internet Marketing and Web Development and has worked at such agencies as Rare Medium and NextLeft. Most recently, Jon served as the Director of Marketing for Virgin Entertainment where he oversaw creative development, internet marketing, advertising media, promotions, PR, and partnerships. His experience spans various categories and brands such as entertainment (Walt Disney Company – all divisions; NBC Universal – theatrical, home video, and theme parks), automotive (American Honda Motor Company, Hyundai Motors), financial (Charles Schwab), and consumer packaged goods (Perrier, Nestle USA – confections, beverage, nutrition, and pet care).

As Imprint Director, Ryan is responsible for the continuing evolution of the Imprint Culture Lab. Ryan brings a wealth of diverse brand development and marketing experience to Imprint, having worked at TBWA|Chiat/Day, Team One, davidandgoliath and RPA. He has worked in both Strategic Planning and Account Management roles, helping to build brands such as Nissan, Dish Network, Mattel, Bacardi, Kia and others. Ryan believes that brands that possess a genuine curiosity about the world around them and a dedication to authenticity, stand to take the lead in the new marketplace. This philosophy will continue to guide the Imprint Culture Lab as it evolves in the future.